ShopKeep: How We Choose Our Products

One of the many joys of being a shopkeeper is the finding and buying of products.  At Ella Jane on Sunter Lane we offer an eclectic mix of art, homewares and gifts with a focus on beauty, colour and creativity. With so many beautiful products available to choose from it can be difficult to decide on what to bring in to the shop. 

Some of the questions we ask ourselves to help with the “what to buy” process are:

IS IT BEAUTIFUL? IS IT UNIQUE?
We hear “You have so many beautiful things…”, “…so tasteful”, and “…so different from other shops” most days from visitors to Ella Jane.  It makes us so happy to hear that we are hitting our goals of beautiful and unique.

WOULD WE BE PROUD TO HAVE THIS IN OUR OWN HOMES, OR GIVE AS A GIFT TO A LOVED ONE?
This is a big one for us.  If we can’t say yes to one or both of these, it doesn’t make it into the shop.

WHERE IS IT MADE/DESIGNED?
We can proudly say that each and every one of our products is supplied by an Australian small/medium business. Australian made and/or designed is also something we value highly.  Of course, sometimes it’s not realistic to make a product in Australia and some of our Australian brands design here, and have a production team overseas.  Each step of the production process is managed closely ensuring quality, ethically made products and most brands have developed close “like-family” relationships with their team.  We love ethical fair trade. Keep an eye out for upcoming “Meet the Brand” posts.

WHO IS IT MADE BY?
Being makers and creatives ourselves, hand-made/hand-designed has so much appeal! You’ll find offerings ‘Made by Us’ at Ella Jane, as well as other makers and artists. Keep an eye out for upcoming “Meet the Maker” and “Meet the Artist” posts.

WHAT'S THE STORY BEHIND THE PRODUCT/BRAND?
Who doesn’t like a good story?  Every product/brand has its own unique story and we love to hear them.

We hope you enjoyed gaining a small insight into how we choose the products we present to you. Of course, there are many other factors involved, but this is a peek at the most enjoyable part (i.e. no figures involved). 

Our range is always changing and evolving, so visit us often. You’ll never know what you might find next!



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